Wearable devices, such as smart watches, have become increasingly popular and have created a whole new market for businesses. Augmented reality and virtual reality has the potential to become a mainstream platform for consumers to engage with media.
According to CSS Insight, we can expect over 12 million virtual reality headsets to be sold in 2017, whilst the sales of augmented reality smart glasses are expected to be worth $1.2 billion in the same year. This means that the AR and VR market has tremendous potential for businesses to explore, grow and engage customers.
Augmented reality (AR) is a technology that utilises computer-generated images to overlay enhancements on the user’s view of reality. This provides a whole new way for users to interact with media. The AR technology is considered to be autonomous as it is not dependent on hardware, therefore, it can be developed and implemented into mobile apps and mobile devices to further enhance reality with digital components.
Virtual reality (VR) is a computer-generated simulation of an environment or a three-dimensional image which immerses the user into the media. This is achieved through the use of a headset which stimulates your vision and hearing. These VR headsets predominantly depend on a computer system which means that you will need access to a computer in order to use a headset. However, there are also headsets which utilise mobile devices which prove to be an excellent alternative for those who do not have access to a required system.
Although AR and VR apps are commonly used for entertainment purposes, there is still huge potential for these technologies to be used for businesses and commerce. There are many applications which AR and VR can be highly beneficial for businesses to engage customers or increase productivity.
Different uses for Wearable Apps in businesses:
Augmented reality and virtual reality apps should bring your brand to life and engage your customers. At Apps Plus, we focus on understanding your business and your needs in order to design and develop the right wearable app for your business. With years of experience of developing mobile apps, smart watch apps and TV apps, we can help you develop a wearable app.
If you require an AR or VR app for your business, then please call our friendly experts on 024 7683 4780 or email us at firstname.lastname@example.org.