Augmented reality (AR) is a technology that utilises computer-generated images to overlay enhancements on the user’s view of reality. This provides a whole new way for users to interact with media. The AR technology is considered to be autonomous as it is not dependent on hardware, therefore, it can be developed and implemented into mobile apps and mobile devices to further enhance reality with digital components
Virtual reality (VR) is a computer-generated simulation of an environment or a three-dimensional image which immerses the user into the media. This is achieved through the use of a headset which stimulates your vision and hearing. These VR headsets predominantly depend on a computer system which means that you will need access to a computer in order to use a headset. However, there are also headsets which utilise mobile devices which prove to be an excellent alternative for those who do not have access to a required system.
Although AR and VR apps are commonly used for entertainment purposes, there is still huge potential for these technologies to be used for businesses and commerce. There are many applications which AR and VR can be highly beneficial for businesses to engage customers or increase productivity.