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30
Nov 16
How Parenting is Made Easier with Data
Written by Nick Clements

The Best for Baby

Doing your best for your kids is one of the most natural things a person can do. But it might also be increasingly difficult when it comes to making the right purchases.

There are so many products aimed at the youngest children out there that it can often be almost impossible to choose between them. Which brand do you go for? Which is the safest, the most ethical, the most useful? Is that difference in price justifiable? And besides all that, will your particular child like it?

Buying for baby can be … stressful.

best-for-baby-image

That’s why we’re really pleased that one of our clients is already getting a great response to their new website and web application, including mentions on social media by leading UK brands like Tommy Tippee.

TheBestForBaby.co.uk is based on a simple idea: bring together all the reviews of baby products of all kinds in one place, and aggregate them to come up with a ‘global’ ranking for each. Of course, that sounds simple on paper – but technically it was quite complex to achieve. What has resulted from all that work, though, is a genuinely useful resource for parents everywhere.

The Best For Baby database arranges product you can think of by a broad range of categories, from activities to pain relief, slings to toiletries. Click on one – clothes, for example – and you’ll see a ranked list of all providers of that product.

Baby Clothes Reviews

In the case of baby clothes, Best For Baby has analysed often hundreds of reviews to put Next at the top of the pile, followed by John Lewis and then Sainsbury’s.

The site boasts 50,000 ratings and 25,000 reviews across more than 30 categories and 300 brands. That’s some serious intelligence for conscientious parents to draw upon.

Not only that, but the site offers a global ‘best of’ list, providing the top hundred products across every category (currently Lansinoh nipple cream comes out on top, followed by Mamia baby wipes).

In other words, BestForBaby.co.uk makes sense of all those choices – and gives parents the data they need to make the best choices for their child. Data isn’t just for developers.

 

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